APPLE ADDS APPEAL TO EAST END
Apple opened its new shop at 10 Princes Street this morning.
Over 300 delighted enthusiasts – some of whom had queued around the block since before 6.00am – poured in four hours later.
There was a lot of whooping, bagpipes and ballyhoo.
Thousands more customers are expected to follow as the day unfolds.
The spacious premises – on two public levels – are high-ceilinged, sparely furnished and flooded with natural light. It all feels a bit like a major Italian railway station, minus the marble, trains and Italians.